White Money has won 90 million Naira in the 2021 season six edition of the cryptocurrency ecosystem sponsored Big Brother Nigeria named Big Brother Naija Shine Your Eye.
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Big Brother Naija BBNiaja franchise has received tremendous leading sponsorship from cryptocurrency and fintech based companies. Two of this year lead sponsors Patricia Company and Abeg app are from crypto and fintech industries respectively.
The growing cryptocurrency adoption in Nigeria with allied patnership of the reality show has seen some of the contestant winning prices paid in Bitcoin in one of the task challenges on the show.