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The founders of Bored Ape Yacht Club, the creators what is now called, Bitcoin of NFT revealed themselves today on Twitter; Gordon Garner, Greg Solano, a 32-year-old writer and editor, and Wylie Aronow, a 35-year-old originally from Florida after Buzzfeed doxxed them.

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Bored Ape Yacht Club (BAYC) is a collection of simian avatars created by four founders with nicknames, has quickly become an extremely lucrative venture in a fast-growing space. It recently surpassed competitors to become the most expensive NFT collection — the floor price to buy the cheapest ones is now over $280,000, and the collection currently has a market cap of about $2.8 billion. Yuga Labs, the company that makes BAYC, is reportedly in talks with venture capital firm Andreessen Horowitz about an investment that would value it at $5 billion.

The founders were doxxed by Buzzfeed, making the three of the founders to reveal themselves.

 For those who are not familiar with the term, “doxxing” is an act of uncovering someone’s personal information, such as their name or phone number, and revealing it to the public. Doxxing is sometimes a malicious act, done with the intent of promoting harassment, but not always.

The journalist behind the BuzzFeed piece, senior technology reporter Katie Notopoulos, indicated that the doxxing was justified — necessary, even — in order to protect members of the buying public.

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