Google announced that starting from 3rd May, users will now see a checkmark icon for senders that have adopted BIMI. This will help users identify messages from legitimate senders versus impersonators.
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This feature is available to all Google Workspace customers, as well as legacy G Suite Basic and Business customers, also to users with personal Google Accounts
“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone,” it explains.
Google noted that the checkmark icon is an expansion of the BIMI ( Brand Indicators for Message Identification (BIMI) in Gmail) feature introduced in 2021. The BIMI feature requires senders to use strong authentication and verify their brand logo in order to display a brand logo as an avatar in emails. Users will now see a checkmark icon for senders that have adopted the BIMI feature
The purpose of this new feature is to help users distinguish between emails sent from legitimate sources and those sent from impersonating accounts. By providing a clear indication of a verified sender, Gmail aims to prevent users from trusting emails that are sent from malicious sources.
To take advantage of BIMI for your outgoing emails to Gmail and other platforms, ensure that your organization has adopted DMARC, and that you have validated your logo with a VMC, issued by a Certification Authority such as Entrust or DigiCert.
You can visit Google help centre to learn how to set up BIMI with simple search : “Setting up BIMI.”