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Sorare, a blockchain fantasy football game on Ethereum, announced that tennis champion Serena Williams has joined the company as a board advisor. The platform uses non-fungible tokens (NFTs) to tokenize players as crypto-collectibles in the form of digital trading cards.

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If sports are the great equalizer, then sports-focused NFTs have the potential to attract an underserved community to the Web 3 space, Serena Williams tennis star and venture capitalist, stated, while announcing on Thursday that she was joining the board of Sorare, a player-owned fantasy sport game leveraging NFTs. 

Williams is expected to provide advice to the board on a range of topics, including developing the company’s relationship with athletes around the world and giving advice on Sorare’s strategies to extend the company into new sports categories, including women’s sports. She also will have an impact on future initiatives for making Web3 more inclusive and diverse.

Serena has solid portfolio in building brands and growing businesses with huge social media following, Williams will help grow the company as Sorare attracts new athletes players and onboards new teams and leagues across sports categories and geographies.

Williams told Forbes that she made a personal investment in Sorare instead of doing so through her venture capital firm, Serena Ventures.

“I actually was introduced to Sorare through my husband,” said Williams about Alexis Ohanian, co-founder of Reddit, who invested in Sorare as part of its $50 million series A round in February 2021. “Sorare does more than just collectibles. They deliver meaningful interactions between users and their favorite teams or players, which I thought was different.”

Williams envisages what the future holds in the world of crypto adoption for tennis.

​​”When we think of Web3 and we think of crypto: that’s going to be the biggest space for the next several years in terms of growth,” Williams said.

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