Amazon, an American global giant e-commerce company, owned by Jeff Bezos says it has concluded plans to open branches into five countries across Africa, Europe, and South America in April 2023, while maintaining its base in the United States.
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The moves will likely mean more competition for local e-commerce companies, including Jumia, which operates across Africa.
According to a report by Business Insider, the company will be expanding to five countries across Africa, Europe, and South America, while maintaining its base in the United States. The five countries are Belgium, Chile, Colombia, Nigeria, and South Africa.
Amazon, which currently runs in 20 different countries, is investing in long-term growth while it scales up its US-based outlet.
The report also revealed that all countries plan to launch their marketplace and access Amazon’s fulfilment service, ‘ Fulfillment by Amazon’. It said that Amazon’s prime membership programme is expected to be available at launch in Belgium, while other countries will get it shortly after their introductions.