FIFA Set To Launch NFT Platform Ahead Of 2022 World Cup.

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The international football governing body, FIFA, has announced the upcoming launch of an NFT platform build by Algorand blockchain for fans of the sport across the globe ahead of the November 2022 World Cup finals in Qatar. FIFA + Collect will release a range of initial collections of tokens and unveil details about upcoming exclusive and limited-edition collections, the organization said in a press release published over the weekend.

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The digital collectibles will represent memorable moments from football matches and feature iconic art and imagery from the FIFA World Cup and FIFA Women’s World Cup tournaments. “This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup,” commented FIFA Chief Business Officer Romy Gai, elaborating:

“Fandom is changing and football fans around the world engage with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.”

FIFA+ Collect will be available on FIFA+, the federation’s digital platform which provides access to live soccer games from around the world, interactive games, news, tournament information, and other original content. FIFA+ Collect will initially be launched in three languages — English, French and Spanish — with more to come, and across web and mobile devices.

FIFA’s NFT platform has been created as part of the partnership with Algorand announced earlier this year. “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans,” said the company’s interim CEO W. Sean Ford. In May, FIFA and the blockchain technology firm agreed on a sponsorship and technical partnership deal ahead of the FIFA World Cup 2022 in Qatar.

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